Company culture describes all of the attitudes and values that are important at your business. It is embodied in your company’s mission statement and the business goals that you have set.
It is the atmosphere created at the company by its management, the kind of tone they set and the way they interact with employees.
In order to understand if you have a culture that will attract talent, you need to first identify the kind of culture you have and whether it’s the one that you want. And then you need to promote your culture to potential employees. Here are a few ways to do that.
How Can You Develop and Promote Your Positive Company Culture?
1.Incorporate your culture into your recruiting
You can show your culture, for example, on social media through employee advocacy programs and through content that is produced by employees.
Include aspects of the company culture in job descriptions along with education and experience requirements. For example, you can include the kind of personality traits you are looking for and also talk about what makes your company different from the competition.
2. Incorporate culture into the interviewing process
During the interview process, you should also introduce candidates to your company culture by exposing them to the work environment and giving them some idea of the office practices. You can do this by giving candidates a tour around your building to get an idea about the working environment and howthe company operates on a day-to-day basis. You can also introduce job candidates to employees and encourage the candidates to ask questions.
3. Use employee recommendations
If your company culture is an attractive one, your employees will be more than happy to help you recruit new people.
And job candidates tend to give more weight to employee endorsements. Your workers can refer people in their professional network to your social media sites or simply talk to them about what it is like to work at your company.
Providing these employee endorsements and other actual examples of what your culture is like by using videos will help to better promote your culture among job candidates and give it more credibility in their eyes.
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If you are looking for employees or a better way to staff your company, contact Opti Staffing. We are one of the best skilled trades staffing agencies in the region. We have a temp agency in Tacoma, a temp agency in Vancouver, Washington, a staffing agency in Portland, a staffing agency in Salem, Oregon, and a temp agency in Seattle. Give us a call today.
