Do Your Employees Buy Into Your Corporate Goals?

Are your employees aware of your corporate goals for 2011?
Do they understand what they are working towards and why?
Have you gained buy-in from your team?
If you answered no to any of the above questions, you’re not alone.  In fact, many businesses do a sub par job communicating corporate goals and objectives and getting staff to buy-in.  But the hard truth is that the companies leading the pack have already done this.
So, is your company going to lead the pack or follow?
Here are three steps you can take to align your employees with the company’s goals for the new year:

  1. Communicate clearly and collaborate:
    In too many cases, goals and objectives are finalized by executives without speaking to anyone working in the trenches.  Opening the lines of communication between the c-suite and the ground floor will help to highlight issues and concerns.  It will also give employees a better understanding of the company’s overall strategy and how they fit in.
  2. Prioritize:
    Let’s face it, you’re probably not going to accomplish everything you would really like to.  Setting unrealistic goals, and expectations will discourage your team.  So, when setting goals prioritize and focus first on the things that will have the most dramatic impact on your business.
  3. Measure:
    Your goals should be measurable.  Simply saying that you want to grow your business in 2011 isn’t a goal.  You need to define clear and measurable goals.  Make sure measurements are visible and that employees can know exactly where they are in respect to accomplishing their goals.  Showing continuous progress towards a goal will keep employees engaged and motivated.

Nobody can deny that a clear strategy and definable goals are integral to the success of an organization.  Management and staff must have clear communication and understand how each role ties into overall corporate objectives.
Throughout the year, if you find the need to bring on new staff to help meet your corporate goals, Opti Staffing can help.  We provide a full range of strategic workforce solutions.